BMW's Toughest Task: Training Its Dealers On i3 Electric Car
BMW's Toughest Task: Training Its Dealers On i3 Electric Car
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Early adopters, ecology-minded citizens and, increasingly, drivers who want very low running costs are now buying plug-in electric cars.
That much we know.
But many have reported frustrations at the dealership, from a lack of interest to salespeople who actively steer them away from electrics toward gasoline cars
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